Tesla has renamed its "Full Self-Driving" feature in Europe and is now calling it "Tesla Assisted Driving" on EU websites after some regulators expressed concerns.

Reuters reported on October 9, that Tesla CEO Elon Musk had offered to change the name as he sought approval for the technology throughout Europe.

Regulators in several countries have questioned whether the original name accurately describes a system that still requires driver supervision while the vehicle is on the road.

A previous website page about "Full Self-Driving" for Slovakia now redirects to an "Assisted Driving" page, as do similar pages in Germany, Spain and the Netherlands.

But the company's American website continues to advertise the technology as before, calling it "Full Self-Driving."

Authorities in Italy have raised concerns that the marketing around Tesla's system could lead some drivers to believe it offers greater driving capabilities than it actually does. Swedish authorities have also questioned whether the name might mislead buyers.

German officials confirmed that Tesla had offered to adopt the 'Assisted Driving' designation instead, following discussions with transportation officials.

The European name change comes amid growing regulatory pressure for clearer descriptions of automated driving technology.

But the revised branding does not automatically grant the company permission to introduce the technology in every European country. Individual national authorities and European regulators must still complete their own assessments.

Eight EU countries already allow the system, with Slovakia expecting to become the ninth within days. Other countries, including France, are conducting additional testing.

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